Meet Our Team
Muhammad Asaf Chaudhry - CEO
Asaf Chaudhry is a seasoned executive with 35 years of local and international experience in business, finance and banking, and launching new ventures. He holds an MBA and FCMA, title excelling in strategic and financial leadership.
Muhammad Sohaib Goraya - COO
Sohaib Goraya is an experienced executive with expertise in sales, marketing, and distribution. He excels in business development, profitability turnaround, and leading FMCG teams, with strong commercial acumen and effective leadership.
Zargham Ahmed Goraya - Director
He is strong professional work ethic, he is extremely adept at dealing with people and groups, agility towards change, working with diverse teams, quick learning, an effective communicator and organizer with a flair to establish lasting interpersonal relationships.
Mudassar Ahmed Bajwa - Director
With 20 years of experience in the rice industry, he has expertise in production, distribution, and marketing, driving growth and operational efficiency. His in-depth knowledge ensures effective supply chain management and quality control.
